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Webinar: Inside the Landowner Mindset: A Developer’s Guide to the Other Side of the Table
Successful renewable energy projects hinge on strong landowner relationships. But what are landowners actually thinking when your letter arrives in their mailbox or your land agent contacts them? What do they already understand about the development process, and what are their biggest misconceptions? What concerns or experiences shape whether they say yes, hesitate, or walk away?
Join Jeff Risley, Executive Director of Renewable Energy Farmers of America (REFA), and Natalie Rodriguez, REFA’s GIS Consultant, for a candid conversation about the landowner perspective on renewable energy development.
Drawing on REFA’s work with farmers and ranchers across the country, developers will learn:
- What landowners already understand about lease terms, project timelines, and what happens during construction and decommissioning
- Where developer and landowner perspectives often diverge—and how to close those gaps
- How to navigate the solar-on-farmland debate
- What builds trust (or breaks it) during lease negotiations
Don’t miss this opportunity to step into the landowner’s shoes and strengthen your approach before your next outreach or negotiation.